Historically, Gillette has been renowned for razor innovation, premium technology, and first-class design. However, their accessories were previously designed by third-party vendors for marketing promotions, resulting in a mismatch in both quality and design. To address this, the design team set out to simplify and create its own accessory menu.
 

We initiated the process by conceptualizing a menu where a brand manager could select an accessory to complement any project. We began with exploring different options around the hanger, travel, and organization spaces. Through refinement, we established a cohesive design system for future accessories.