Modularity meets personalization. Gillette leveraged a modular design system and SLA 3D printing to create the first ever mass produced 3D printing razor design campaign. 3D printing took consumer personalization to the next level. Gillette created an ecosystem that had a menu of 50+ razor designs combined with ability to personalize it with text.

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This project was a 6 month sprint. I was tasked with creating renderings for the website, social media campaigns, external presentations, and news releases.

Industrial Designer / Visualization

CREDITS

Brand Director / Donato DiezGuerrero

Razor Designs / WertelOberfell 

Razor Designs / BCK

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